Why do scientists need to communicate with the public, and what's the best way to do that?

Drawing from years of scicomm experience, including writing books, hosting TV shows, and even collaborating with modern dancers, Paul Sutter will discuss what "communicating with the public" really means and how public communication can improve careers in academic, lab, and industry settings.

Paul will explore why scientists believe that they don't have the necessary skills, and dissect some common pitfalls and traps scientists fall into. Paul will also show how scientists can transform the skills they already have to become effective public communicators, and provide tips and ideas for communicating effectively in a variety of settings (in person, social, news segments, etc.).

Finally, Paul will demonstrate that engaging with the public is essential for ensuring the long-term vitality of science as an institution.

This talk will be followed by a networking reception.